CHEVROLET – NEW YEAR. NEW ROADS.
Chevrolet's campaign “New Year. New Roads” follows the stories of five individuals around the world as they attempt to conquer their respective fears and achieve life-changing goals. The production travelled to Dubai, Sao Paolo, Boston, Korea and Mexico to follow the stories of five individuals through a unique combination of personalized VR, 360 video and documentary production.
Developed by: Facebook Creative Shop
Lead Agency: The Story Lab and Commonwealth
Creative agency: Commonwealth/McCann
Production Co: M ss ng P eces
Directors: Tucker Walsh & Sam Smith
Director of Photography: Evan Pesses